New study shows women driving boating growth

New Study Shows Women Driving Growth; Younger Families Getting on Board

ALEXANDRIA, Va., Aug. 7, 2012 /PRNewswire/ ? A new study by the Recreational Boating & Fishing Foundation (RBFF) and The Outdoor Foundation reveals fishing and boating are among the most important ?gateway? activities that often lead people, especially youth, to pursue other recreation experiences. And for the first time in several years ? fishing gained more participants than it lost ? largely due to women taking up the sport.

The study found that fishing remains one of the most popular recreational activities in the country with more and more people trying out the sport every day. According to the 2012 Special Report on Fishing and Boating, fishing added a net total of 800,000 new participants, bringing the total of Americans who fished to 46 million, or 16.2 percent of the population. Females and young children added the most new participants, showing unprecedented interest in this typically male-dominated sport.

?Families are searching to squeeze in quality time with each other whenever and wherever they can. Getting outdoors to fish and boat is a great way to do this,? said Leslie Nagao, RBFF Vice President of Marketing and Communications. ?That?s one reason we believe women and younger parents are taking up the sport in growing numbers.?

READ MORE:? BoatingIndustry.com : New study shows women driving boating growth.

Source: http://naturalgeographic.net/wp/new-study-shows-women-driving-boating-growth/

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